Lori Senecal is the current CEO of the CP+B, which is a very famous advertising agency. She is trusted in overseeing the expansion and global growth of the firm, management of the nine international offices of the company, and management of the agency’s growth internationally. She joined the agency in the year 2015. She became of great help to the firm, and has made a great impact on sectors like CP+B’s culture and also in the business community. Her great efforts have made the agency to be global and modern. The company has become very inventive, collaborative, and agile. The agency’s growth and development across the geographies (http://www.campaignlive.com/article/cp+b-opens-shop-beijing/1408916) and disciplines is due to Lori’s leadership and also her great focus in talents. In 2015 in a report by Salary.com, she joined a list of highest paid executives by taking home $1,883,628 as total compensation. $1,000,000 was the annual salary, $750,000 was the bonus, and $133,628 was recorded as other forms of payment. Lori’s leadership has also led to the recognition of the CP+B to be among the “creativity innovators of the year, “and she was also chosen by Ad Week to be among the four executives to watch in 2016.
Lori has also worked as the president and CEO of the MDC Partner Network where she was made responsible of MDC unique model deepening, working with the partner agencies of MDC to increase growth rate and cross –collaboration.
Lori also served as a CEO and global chairman of kbs+. Under her leadership, kbs+ made a lot of achievements like moving from a domestic agency of 250 persons to a 900 people across the world. This led to the organization to be recognized by Crain’s as one of the best working places in NYC and was also made to be in the standout agencies list for three consecutive years.
Lori Senecal went ahead with her career journey and this time she was made the president of the flagship New York in the office of McCann Erickson, and previously as a McCann World group innovative officer.
In 2013, Lori was given the Quantum Leap Award at the AWNY game changer awards for innovation and leadership. Lori was also named one of the advertising age’s women to watch in 2014. Lori is a lady who believes that women also should have a chance to dominate the world ruled by men. She is always committed to excellence, and no barrier or challenge can make her stop chasing after her goals. Lori has participated in many philanthropic events and states that each individual has a role to play in making the community a better place.