Jose Hawilla: Creating a Revolution in Brazilian Sports Marketing Sector

Jose Hawilla is a leading entrepreneur in the Brazilian sports marketing sector who made a revolution in the area after spending almost a decade in the journalistic career. The Sao Paulo-based businessman is best known as the owner of Traffic, a leading sports marketing company in Brazil. Jose Hawilla often says that he faced mistrust when he explained how everyone could churn money from football during the initial days. Interestingly, he grew as one of the prominent businessmen in Brazil, and currently, he owns Rede Globo affiliates and Rede Bom Dia, a premier newspaper network in Sao Paulo.

Interestingly, Rede Bom Dia owns a number of newspapers including Bom Dia Bauru, Bom Dia Jundiaí, Good Morning Catanduva, Good Morning Fernandópolis, Good Morning Rio Preto, and Good Morning Marília. In October 2009, Hawilla also purchased Diário de São Paulo, a newspaper which was established in 1884 as Diário Popular but rebranded as Diário de São Paulo in 2001. While coming to his initial days, he worked as a television and radio reporter for the initial ten years. However, after attending a category strike in 1979, he was fired from São Paulo of Rede Globo. For more details visit LinkedIn to see more.

Jose Hawilla considered this as an opportunity to start his own venture. He collaborated with three other partners and purchased Traffic and began advertising at bus stops. Within no time, he could start selling publicity boards in football stadiums. Traffic grew consistently and even brokered the sponsorship contract of Nike with the national football team of Brazil. Currently, it has the trade rights of World Cup Qualifiers and Copa America. In September 2013, he announced the sales of Diário de S. Paulo, a newspaper of the group, and the Good Day Communications Network’s titles to Cereja Comunicação Digital.

Jose Hawilla is an iconic personality in Brazil who made success in journalism and entrepreneurship. He often interacts with young entrepreneurs and journalists to help them to make success in their respective careers. Apart from sports marketing, Hawilla is also into the area of video productions and shows. He encourages young talents by saying that they should believe and put a lot of efforts and hard work to make things happen in their life. You can watch on YouTube to see more.

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